FIFA betting data is getting a formal, exclusive supply chain as FIFA names Stats Perform its official distributor for betting data and betting streaming rights. The partnership runs for three years, through 2029, and includes the expanded 2026 World Cup. FIFA and Reuters both framed the move as a shift toward controlled, licensed distribution.
What FIFA agreed with Stats Perform
FIFA betting data and selected live video streams will be delivered to licensed sportsbooks via Stats Perform’s business units. FIFA said Stats Perform is its “first-ever official betting data and betting streaming rights distributor.”
Under the deal, RunningBall will collect and distribute ultrafast FIFA betting data for modeling, trading, settlement, and in-play use. FIFA also said Opta will supply official player stats, insights, live scores, and match trackers to sportsbooks.
Reuters reported Stats Perform will also distribute live FIFA match streams to licensed betting operators in selected territories. The coverage includes all matches at the 2026 World Cup and other FIFA competitions named in the agreement.
What events are covered, including World Cup 2026
FIFA betting data coverage includes the FIFA World Cup 2026, which FIFA notes will have 104 matches under the expanded format. The FIFA release also lists the FIFA Women’s World Cup Brazil 2027, Futsal World Cups, several youth tournaments, and the FIFA Intercontinental Cup through 2029.
FIFA betting data rights also extend beyond headline tournaments. FIFA said the deal grants exclusive betting rights to “thousands of matches per season” across FIFA Member Association competitions powered by FIFA+. That expands the addressable inventory well past World Cup windows.
Why FIFA is leaning into regulated betting rails
FIFA betting data is valuable because in-play wagering depends on speed and accuracy. Sportsbooks often require “official” feeds to price markets and settle bets with fewer disputes. That dynamic has pushed rights holders toward licensing models that tie data, video, and integrity services together.
FIFA betting data exclusivity also strengthens enforcement. FIFA said the partnership improves “control, transparency and monitoring,” aligning with “international best practice.” That language signals a compliance-first approach to distribution and a tighter chain of custody for feeds.
Reuters echoed the same theme from the business side. It reported the agreement is designed to deliver official products and enhance the experience for fans, while providing licensed operators with authorized streams and data.
The business model: data ARPU and a stronger “official” moat
FIFA betting data monetization has two direct levers.
First, it raises the value of data packages for sportsbooks that need low-latency feeds. The closer the feed is to the match, the more valuable it becomes for in-play markets. FIFA betting data is positioned as that official, ultrafast input.
Second, it links FIFA betting data to streaming in certain markets. FIFA said Stats Perform’s Bet LiveStreams service will distribute streams in selected territories where licensed sportsbooks can legally show the video. That can lift engagement inside betting apps and support higher revenue per user for operators.
For FIFA, FIFA betting data rights act as a moat. If regulated sportsbooks standardize on the official feed, unlicensed alternatives become less useful. That can reduce leakage from unofficial data scraping and unauthorized streams.
Integrity and monitoring: not a footnote
FIFA betting data deals are increasingly tied to integrity services. FIFA said Stats Perform’s Integrity team will support FIFA Integrity regarding Member Association content on FIFA+ covered under the partnership. That is a notable integration point, because betting-linked distribution raises match-fixing detection demands.
This matters operationally. FIFA betting data requires robust monitoring when it is used at scale across many competitions. A centralized distributor can make anomaly detection and reporting more consistent, though it also concentrates responsibility.
What sportsbooks and advertisers will watch ahead of 2026
FIFA betting data exclusivity arrives before the 2026 World Cup, when betting volumes typically rise and live content becomes more valuable. Three practical questions will shape the commercial impact.
Territory scope and product design
FIFA betting data and streams are limited to “selected territories” for video distribution. The exact footprint will determine how much streaming inventory sportsbooks can monetize. FIFA betting data itself is global to licensed operators, but streaming rights often face local restrictions.
Latency and in-play experience
For in-play markets, latency is the product. FIFA betting data will be judged on speed, stability, and settlement confidence. Those factors shape bettor trust and operator margin.
Brand safety and governance optics
FIFA betting data commercialization can also raise questions about gambling exposure around football. FIFA’s framing stresses integrity and control. That signals an attempt to position FIFA betting data as regulated infrastructure rather than promotional expansion.
The bottom line
FIFA betting data is becoming a formalized asset class inside sports rights. FIFA’s exclusive tie-up with Stats Perform links official data, selected live streams, and integrity support into one distribution lane. The structure reflects where monetization is heading: deeper into regulated betting rails, with stricter control over who gets the feed.